Jaisica Lapsiwala is a member of the content team at AVIXA. She is also the founder of event and digital content agency Purple Ripple and co-founder of Soho Media Club, a networking club for media professionals. Lapsiwala has two decades of experience in digital and live-event content, working with world-class brands including Informa, Retail Week, IBC and The Telegraph. She has a track record of successfully transforming, scaling and launching new products including large-scale conferences, invite-only summits, fringe events, awards, and networking forums.