In the world of digital signage, content isn’t just important—it’s everything. No matter how cutting-edge your screens or software may be, it’s the content that grabs attention, sparks engagement, and drives results. Join us as we break down what makes digital signage content truly effective. Whether you're new to digital signage or looking to level up your current strategy, this session will guide you through best practices, creative tips, and proven techniques to make your content shine. From layout and messaging to timing and visuals, we’ll cover the key ingredients of content that works—plus common pitfalls to avoid. You’ll walk away with a toolkit of easy-to-apply techniques designed to boost impact, streamline your messaging, and make your screens work harder for you.
Join this October Power Hour to:
- Identify the Core Elements of Effective Digital Signage Content: Participants will learn how to craft engaging content by understanding best practices for layout, messaging, timing, and visual hierarchy.
- Apply Proven Techniques to Boost Viewer Engagement and Retention: Attendees will explore creative strategies and real-world examples that demonstrate how to maximize the impact of digital signage content across different environments.
- Recognize and Avoid Common Content Mistakes That Undermine Results: Learners will gain insight into frequent pitfalls in content design and messaging, and how to correct or prevent them for stronger screen performance.
Register Now
A rising focus on enhanced customer service is prompting verticals like hospitality and retail to study investments in interactive and LED screens, according to AVIXA’s IOTA report. Digital signage and network technology managers and integrators can get the latest on new trends, technologies, and applications for digital signage systems in AVIXA’s monthly D=SIGN Power Hour. Learn more about the D=SIGN Power Hour series.
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Moderator Information
Samantha Powell serves as the Manager of Industry Advocacy on the Content Creation Team at AVIXA. She is responsible for working with Pro-AV and IT subject matter experts to create InfoComm education sessions, webinars, podcasts, and DEI content for AVIXA’s various channels. She also cultivates relationships with valued strategic partners and serves as a host on AVIXA TV, which is the premier video destination for the AV industry, attracting integrators, IT managers, end users, and key decision-makers worldwide. Samantha’s role helps AVIXA realize its strategic goal of serving as the catalyst for growth and the information hub for the pro-AV and IT industry.
Speaker Information
Tomer is the growth-driven Chief Revenue Officer at 22Miles, a leading provider of comprehensive technology solutions for digital connectivity, visual communications, media management, and adaptive multi-point interactive experiences. With over 15 years of experience in the digital signage industry, he has a proven track record of identifying new opportunities, nurturing partnerships, and implementing effective go-to-market plans that have propelled our growth and established us as a market leader.
As the CRO, Tomer collaborates closely with cross-functional teams to align efforts, develop compelling value propositions, and optimize revenue streams across multiple industries, such as workplace communications, higher education, large venues, transportation, federal and local government, healthcare, and more. Leveraging his expertise in content management software and digital solution consulting, he creates tailored solutions, builds high-performance sales methodologies, and anticipates market trends to deliver sustainable growth. He is passionate about driving innovation, transformation, and customer satisfaction with 22Miles.
Jim Nista is an artist and creative director with a diverse career spanning three decades in the digital arts. He co-founded Motv Experiential, an agency specializing in interactive, immersive, and generative experiences. Jim’s work explores how technology can create dynamic, audience-driven content, including video wall art that evolves based on the current viewers. Previously, he founded Insteo, leading it to secure two software patents and earn numerous awards. Outside of the digital realm, Jim has a budding passion for traditional portrait painting, drawing inspiration from the techniques of the old masters.
Amanda Starr is an accomplished marketing professional with extensive experience in branded consumer products (CPG) and customer engagement. As VP, Client Engagement and Strategy at Creative Realities, Inc., she partners with brands to translate business objectives into impactful digital signage strategies. Amanda plays a key role in shaping client journeys across QSRs, C-Stores, Stadiums, Arenas, and Retail environments, aligning technology, creative, and operational needs to deliver measurable outcomes. Her focus is on driving value for clients by blending strategy, innovation, and execution to create meaningful consumer connections.
Event Information
Date
29 October 2025
Time
1:00 PM - 2:00 PM
Eastern Standard Time
Type
Webinar
Renewal Units: